Trade & Bespoke
For interior designers, hospitality groups, and considered hosts.
An Atelier, Quietly Opened
For three decades, our atelier has made the linens, bedding and soft furnishings for some of Europe's most considered design houses — in London, Paris, Madrid and Milan. We are second generation now, and Viraasa is our own name.
The trade has always been part of what we do. We are pleased now to extend that work, formally, to the designers, hoteliers and curators of considered spaces in India and beyond.
What We Offer
Trade pricing. Preferred pricing on the Viraasa collection, offered to qualified design professionals and hospitality partners upon verification.
Bespoke commissions. Custom colourways. Specific dimensions. Initials and crests, embroidered by hand. Prints adapted, scaled or recoloured to suit a project. The toile de Jouy, reinterpreted in a palette of your specification. Whatever the scheme requires — we have made it, before, for someone in Europe.
Project quantities. Volumes for hotels, resorts, restaurants, retreats, gifting programmes and private estates. From a single suite to an entire property.
The atelier's eye. Our team will style, coordinate and propose. A dining room, a bedroom, a terrace, a complete interior — brought together in the Viraasa vocabulary.
Priority production. Trade orders are made on a separate schedule from retail, allowing us to honour the deadlines of an installation, a hotel opening, or a gifting calendar.
Who We Work With
Interior Designers — from independent practitioners to established firms, working on private residences, holiday homes, and editorial projects.
Hospitality — hotels, boutique properties, restaurants and resorts seeking soft furnishings of European standard, made in India, finished in our own ateliers.
Curated Retailers — select design stores, lifestyle concepts and gifting houses wishing to carry a considered Indian textile name.
How To Begin
Trade enquiries are handled personally, by our team, through WhatsApp. We prefer this register — it allows for the slower, more considered conversation that a project deserves.
Please write to us with your name, your practice, and the nature of the project. Where possible, share a moodboard, a brief, or a reference to your work. We will respond within one working day with next steps — verification, pricing, samples, timelines.
Or email the atelier at hello@viraasa.com
A Note on Standards
Viraasa works only in pure linen and pure cotton. Our pieces are woven in our South Indian atelier and finished in our North Indian units. Every piece is made under our own roof, by hands that European luxury has trusted for thirty years.
What we offer the trade is what we have always offered the designers and houses of Europe: the standard. Quietly, deliberately, and at the speed that craft requires.
— The Viraasa Atelier